Amazon's Anti-Counterfeit Efforts Fall Short

Law360 (September 11, 2020, 4:27 PM EDT) -- E-commerce platforms are hot spots for the sale of counterfeit goods. As lawmakers propose new legislation to combat counterfeits on such platforms, all eyes are on Amazon.com Inc., the largest e-commerce platform in the U.S.

One of the main reasons for the proliferation of counterfeit goods on Amazon and other similar e-commerce platforms is the lack of transparency and monitoring of third-party sellers. Third-party sellers are responsible for more than half of all goods, genuine or not, sold through Amazon's marketplace.[1]

Amazon's previous disclosure requirements allowed unscrupulous sellers to operate counterfeiting schemes anonymously under the guise of legitimate seller profile pages...

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