Feature

IP Attys On TikTok Defy BigLaw's 'Stodgy' Social Media Norms

Law360 (April 27, 2021, 6:33 PM EDT) -- Tell me you're a BigLaw lawyer without telling me you're a BigLaw lawyer.

To start: This request probably doesn't ring a bell. Or maybe you know it from Twitter, without realizing that it's a viral trend on TikTok, a platform most lawyers only know by reputation. 

That's in part because BigLaw attorneys in particular tend to use traditional marketing with rigid social media rules and they may dismiss TikTok as a place for Gen Z to make dance videos.

But there is a generation of intellectual property lawyers, mostly at small firms, that's using the video-sharing platform to talk directly to...

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