Wild Turkey Maker Sues Jim Beam Over 'Bird' Trademark

By Dan Rivoli (May 13, 2011, 7:23 PM EDT) -- The maker of Wild Turkey whiskey on Friday accused Jim Beam Brands Co. in Kentucky federal court of ripping off its trademark, "Give 'Em The Bird," in advertisements for Old Crow whiskey.

Rare Breed Distilling LLC alleges its has used "Give Them The Bird" in Wild Turkey advertisements since 2006, which in 2009 evolved to "Give 'Em The Bird." In 2010, Rare Breed said, Jim Beam started using the phrase on its Old Crow whiskey advertisements.

"By doing this, Jim Beam deceives consumers into associating Jim Beam's Old Crow bourbon whiskey products with plaintiff's Wild Turkey bourbon products," Rare Breed, based...

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