Rubik's Cube Can Be Registered As Trademark, EU Court Says

By Bill Donahue (November 25, 2014, 11:45 AM EST) -- A European Union court ruled Tuesday that the shape of the Rubik's Cube — one of the best-selling toys of all time — can remain a trademark, rejecting claims that it was too functional for trademark protection.

The company that owns the U.K. rights to the Cube has had its layout registered as a three-dimensional trademark with the EU since 1999, but a German toymaker had asked to cancel it on the grounds that the puzzle's rotating capability was a "technical solution" — something protectable by patents, not trademarks.

The General Court of the European Union rejected that argument Tuesday, saying...

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