Rubik's Cube Can't Be Trademark, Top EU Adviser Says

By Bill Donahue (May 25, 2016, 7:08 PM EDT) -- The European Union's laws don't allow the shape of the Rubik's Cube — one of the best-selling toys of all time — to be monopolized under trademark law, a top-level adviser to the European Union's highest court said on Monday.

The layout of the iconic toy has been registered as a three-dimensional trademark since 1999, but the Court of Justice of the European Union is currently hearing a challenge from a German toymaker that claims the shape of the cube is too functional to be protected by trademark law.

On Monday, one of the EU's advocates general — an independent official...

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