Trademark World Can Learn From Nobel-Winning Economist

By Richard Kirkpatrick (October 11, 2017, 12:58 PM EDT) -- The Nobel Prize in economics that was awarded on Monday is relevant to the development of trademark law. The recipient is Richard Thaler, a professor at the University of Chicago School of Business. The Nobel Committee cited him for contributions to behavioral economics, explaining as follows: "By exploring the consequences of limited rationality, social preferences, and lack of self-control, he has shown how these human traits systematically affect individual decisions as well as market outcomes." More pointedly or roughly, Bloomberg published an article on the award titled, "Richard Thaler, The Economist Who Realized How Crazy We Are."...

Law360 is on it, so you are, too.

A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions.

A Law360 subscription includes features such as