Ethical Social Media Marketing For Lawyers

Law360 (March 14, 2019, 1:54 PM EDT) -- In the modern era, no business promotion plan is complete if it does not include social media, and attorneys’ interest in social medial marketing is no different from that of other professionals. What is different, however, is the set of professional ethics rules that govern how attorneys advertise legal services.

The rules of legal ethics originated long before the internet, let alone Facebook and Twitter. Some of those rules have been amended to acknowledge electronic forms of communication, but in many instances, the rules have yet to catch up to the world. In order to truly grasp how these rules apply...

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