Keys To Communicating A Law Firm's Mission

Law360 (May 23, 2019, 3:12 PM EDT) -- Today’s law firm leaders are pretty good at developing a strategic vision for the enterprise. The strategic vision — or plan — is intended to provide both lawyers and professional staff with a road map for creating conditions to achieve success, while simultaneously maintaining a productive and profitable environment where people are motivated to work hard for themselves and their fellow workers.

Unfortunately, far too much socialization, consensus and overthinking goes into creating these strategic plans, which leads to a disconnect between the visionary road map and the marketing department’s rank and file. More importantly, this often leads to a deliverable...

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