The Unique Challenges Of Protecting A Law Firm Brand

Law360 (September 14, 2020, 5:20 PM EDT) -- Late last month, Law360 reported on a trademark dispute over the use of the name "TigerLaw." In American Association of Motorcycle Injury Lawyers Inc. v. HP3 Law LLC et al., an Arizona-based legal trade association, which held trademark rights in the name "Law Tigers," sued an Illinois law firm that was using the nickname "TigerLaw."

The Law Tigers argued that the Illinois firm's name was confusingly similar and therefore infringed their trademark rights. This is by no means the first law firm trademark dispute.

Earlier this year, a law firm called Thrive IP sued another firm operating under the name Thrive Law, in Stipkala...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Beta
Ask a question!