Law360 ( February 3, 2011, 12:16 PM EST) -- In White v. Wyeth, et al., 2010 WL 5140048 (W.Va. 2010), the West Virginia Supreme Court of Appeals was asked to determine whether a private consumer cause of action brought under the West Virginia Consumer Credit and Protection Act (WVCCPA) requires a plaintiff to allege and prove that a product was purchased "because of and in reliance upon" an unlawful deceptive act....
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