Expert Analysis

• Cases, Issues That May Shape The Intersection Of AI And IP

  

  Courts dealing with the current, and likely growing, onslaught of intellectual property litigation concerning artificial intelligence will determine whether certain common forms of AI training constitute IP violations, while the government works to determine whether AI-generated output is itself protectable under the law, say Robert Hill and Kathryn Keating at Holland & Knight and Meghan Ryan at Southern Methodist University.

• How To Protect Atty-Client Privilege While Using Generative AI

  

  When using generative artificial intelligence tools, attorneys should consider several safeguards to avoid breaches or complications in attorney-client privilege, say Antonious Sadek and Christopher Campbell at DLA Piper.

• How New Lawyers Can Leverage Feedback For Growth

  

  Embracing constructive criticism as a tool for success can help new lawyers accelerate their professional growth and law firms build a culture of continuous improvement, says Katie Aldrich at Fringe Professional Development.

• Series

  In A 'Barbie' World: Boosting IP Value With Publicity Machines

  

  Mattel's history of intellectual property monitoring, including its recent challenge against Burberry over the "BRBY" trademark ahead of the "Barbie" film, shows how IP enforcement strategies can be used as publicity to increase brand value and inform potential collaborations, says Carly Duckett at Shepherd and Wedderburn.

• When Can Human Input Render AI Work Copyrightable?

  

  The U.S. District Court for the District of Columbia's recent decision in Thaler v. Perlmutter leaves open the question of how much human input is necessary to qualify the user of an artificial intelligence system as the author of a generated work, but the court's dicta offers some clues, say attorneys at MoFo.

• Series

  ESG Around The World: Australia

  

  Clive Cachia and Cathy Ma at K&L Gates detail ESG-reporting policies in Australia and explain how the country is starting to introduce mandatory requirements as ESG performance is increasingly seen as a key investment and corporate differentiator in the fight for global capital.

• Key Takeaways For Email Marketing From Experian Settlement

  

  The Federal Trade Commission's recent enforcement action against Experian is a good reminder for companies to assess email marketing practices for compliance with the Controlling the Assault of Non-Solicited Pornography And Marketing Act, including misleading header information, deceptive subject lines and opt-out requirements, says Terese Arenth at Moritt Hock.

• The NIL Legislation Race: CAEFA And Ted Cruz's Draft Bill

  

  Christina Stylianou and Gregg Clifton at Lewis Brisbois compare legislation pertaining to the name, image and likeness rights of college student-athletes, including the College Athlete Economic Freedom Act and Sen. Ted Cruz's draft bill that would restrict an athlete's eligibility to compete if an NIL agreement violates their university's student code of conduct.

• Developers Are Testing Defenses In Generative AI Litigation

  

  In the rapidly growing field of generative artificial intelligence law in the U.S., there are a few possible defenses that have already been effectively asserted by defendants in litigation, including lack of standing, reliance on the fair use doctrine, and the legality of so-called data scraping, say attorneys at K&L Gates.

• Deepfakes Remain A Threat Ahead Of 2024 Elections

  

  Although this electoral season has already seen phony videos and images created to deceive the voting public — and deepfakes are surely destined to become all the more pervasive — there is still a lack of legislative progress on this issue, says Douglas Mirell at Greenberg Glusker.

• Opinion

  Address The Data Monopoly, Otherwise Tech Giants Control AI

  

  It is likely that we will experience a severe monopoly on artificial intelligence systems and patents by the largest players in the tech industry, so the way we treat data needs to change, whether through the legislature, the courts or tech companies, says Pranav Katti at Barclay Damon.

• Brand Owners Beware: AI-Generated Ad Content Poses Risks

  

  Since the Association of National Advertisers recently updated its master media buying services template agreement, brand owners should consider how their contracted agencies are using artificial intelligence to create and implement campaigns and media purchases, say Kyle-Beth Hilfer and John Miranda at Cowan Liebowitz.

• Twitter Legal Fees Suit Offers Crash Course In Billing Ethics

  

  X Corp.'s suit alleging that Wachtell grossly inflated its fees in the final days of Elon Musk’s Twitter acquisition provides a case study in how firms should protect their reputations by hewing to ethical billing practices and the high standards for professional conduct that govern attorney-client relationships, says Lourdes Fuentes at Karta Legal.

• Best Ad Practices For Digital Products Amid FTC Scrutiny

  

  The Federal Trade Commission recently signaled an increased focus on content ownership claims related to digital products, especially those generated by artificial tools — so now is the time for companies to consider practical applications of decades-old consumer protection principles within today's digital context, says ​​​​​​​Ioana Gorecki at Kelley Drye.

• Companies Must Dig Up Old Laws To Stay Privacy-Compliant

  

  Despite the recent focus on new privacy and data security laws, companies cannot ignore existing rules that have recently been revived, amended or reinterpreted to address emerging privacy and data security challenges, says Julia Kadish at Sheppard Mullin.