FTC Hits Maker Of Diet Supplement Products Over Ad Claims

Law360, New York (January 6, 2014, 2:24 PM EST) -- The Federal Trade Commission sued an Arizona company on Monday for allegedly misleading consumers by hawking a supplement derived from the human placenta that the agency says falsely promises substantial and rapid weight loss and is backed by bogus testimonials.

The agency is looking to stop HCG Diet Direct LLC and head honcho Clint Ethington from selling homeopathic human chorionic gonadotropin, or HCG, drops, under promises they can help consumers lose as much as 100 pounds and shed weight at a rate of a pound a day, according to the complaint.

Not only are Diet Direct's claims about HCG's effectiveness exaggerated,...

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