Law360, Los Angeles (April 20, 2015, 8:43 PM EDT) -- With product liability trials often pitting faceless companies against wounded children, the elderly and the disabled, persuading jurors to side with a corporation and return a verdict against their fellow man can be a difficult art.
Defense trial lawyers must tear down corporate stereotypes, create a human face for the company, and launch credible attacks on the plaintiff's case armed with logic and, often, a keen understanding of science, all while delicately handling the tear-jerking, emotional issues that sympathetic plaintiffs have brought to the fore.
"It's hard on the defense side," said Paul Schmidt, a trial attorney for Covington & Burling...
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