Big Pharma's Animated Ads To Get FDA Scrutiny

By Jeff Overley (March 1, 2016, 7:59 PM EST) -- The U.S. Food and Drug Administration on Tuesday announced plans to study the use of animation in television commercials for prescription drugs, expressing concern that cartoon characters may muddle messages about benefits and risks.

The FDA cited a cartoon character used for Novartis' toenail infection drug Lamisil in its notice Tuesday. In a public notice, the FDA referred to a number of prescription drugs that have used animated advertisements over the years. Despite that history, many questions remain about how viewers process the ads, the notice said.

"To our knowledge, no studies have comprehensively examined how animation affects consumers' benefit and...

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