Analysis

TTAB Decision Reminds Brand Owners To Watch Their Words

By Tiffany Hu (April 14, 2022, 9:29 PM EDT) -- The Trademark Trial and Appeal Board's new precedential decision refusing to register a trade dress on a Los Angeles fashion brand's "Ark" handbag serves as a cautionary tale for attorneys that their clients' public statements could come back to haunt them.

On March 29, the TTAB decided to redesignate as precedential a January ruling that rejected an application from the company owned by Cult Gaia founder Jasmin Larian for trade dress rights on the brand's bamboo Ark bag, finding it was generic and alternatively lacked in acquired distinctiveness. Attorneys say the new precedent provides insight into what evidence the board seems...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!