Revamping Law Firm Marketing Lists — With Partner Buy-In

Law360 (July 22, 2021, 2:56 PM EDT) -- According to a new LexisNexis study of law firms, a focus on metrics, data and digital marketing channels, like email, helped contribute to the performance of the highest-growth firms in 2020.[1]

This study strikes a personal chord for our marketing team, as we recently underwent a refocus on data-driven email.

As a result, our team learned some valuable lessons about structuring a major marketing project that is not only successful for the marketing team, but also gets buy-in from the partners and provides measurable results.

Updating Your List Is Important

Making any major changes to marketing processes, technology or data requires...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Related Sections

Law Firms

Companies

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!