5 Ways To Boost A Law Firm Brand

Law360, New York (April 10, 2014, 3:05 PM EDT) -- Telling a better story about how your law firm differs from every other shop on the block is a tough task, marketing experts told Law360, but one even firms with well-established brands must take on if they want to catch the eye of new clients in a buyer's market.

While many stick to the legal industry's conventional set of branding messages and images — think scales, bridges, light bulbs and confident-looking people exiting mazes — experts say there is plenty firms can do to hone their message and make their marketing efforts count.

"If you haven't contributed anything new to the...

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