Law360, New York (April 10, 2014, 3:05 PM EDT) -- Telling a better story about how your law firm differs from every other shop on the block is a tough task, marketing experts told Law360, but one even firms with well-established brands must take on if they want to catch the eye of new clients in a buyer's market.
While many stick to the legal industry's conventional set of branding messages and images — think scales, bridges, light bulbs and confident-looking people exiting mazes — experts say there is plenty firms can do to hone their message and make their marketing efforts count.
"If you haven't contributed anything new to the...
Stay ahead of the curve
In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.
Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
Create custom alerts for specific article and case topics and so much more!