October 25, 2023
The prospect of protracted fighting in Washington, D.C., with the Taco Bell brand has forced a restaurant and bar in New Jersey to give up its claim on the phrase "Taco Tuesday," putting an end to a massive publicity campaign from the fast food chain.
May 23, 2023
Taco Bell ramped up its challenge to trademark registrations for "Taco Tuesday" this week by launching a cheeky ad campaign promoting "Taco Bleep" while enlisting the help of basketball pro LeBron James, but lawyers say the fast food chain's success in canceling the registrations could end up coming down to how generic the phrase is.