Bounty, Brawny Makers Feud Over Paper Towel Mark

Law360 (May 11, 2009, 12:00 AM EDT) -- A trademark fight is on between Procter & Gamble Co., maker of Bounty paper towels, and rival Georgia-Pacific Consumer Products LP, which sells Brawny towels, with P&G alleging that Georgia-Pacific's products infringe a protected bow-tie imprint pattern.

According to a complaint filed Thursday in the U.S. District Court for the Southern District of Ohio, Georgia-Pacific unveiled in April a new look for its Brawny line that is “strikingly similar” to the grid of curved, bow-tie marks that distinguish Bounty ExtraSoft paper towels, which P&G characterized as...
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