Philly DA Accuses Drugmakers Of Deceptive Opioid Marketing

Law360 (February 2, 2018, 7:49 PM EST) -- Philadelphia’s district attorney took aim at the pharmaceutical industry on Friday as his office launched a lawsuit accusing a slew of drugmakers, including Johnson & Johnson and Teva Pharmaceuticals USA Inc., of fueling the opioid crisis through deceptive marketing of painkillers.

The suit is the latest in a string of cases — the city of Philadelphia filed its own independent action in mid-January — being pursued around the country against major drugmakers for allegedly irresponsible promotion of addictive opioid medication for use treating long-term pain.

The complaint said that the drugmakers “engaged in massive, systemic, false and deceptive marketing aggressively promoting...

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