We use cookies on this site to enable your digital experience. By continuing to use this site, you are agreeing to our cookie policy. close

The FTC’s Quest For Better Influencer Disclosures

Law360 (February 22, 2018, 11:30 AM EST) -- In the last few years, as advertising has followed consumers from legacy media such as television to online video and social media platforms, the Federal Trade Commission has been attempting to ensure that participants in this new advertising ecosystem understand the importance of complying with the FTC’s "Guides Concerning the Use of Endorsements and Testimonials in Advertising," or the endorsement guides.[1] The endorsement guides require advertisers and endorsers (also referred to as influencers) to, among other things, clearly and conspicuously disclose when the advertiser has provided...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.