Levi Fails In Bid To Overturn A&F Trademark Verdict

Law360, New York (June 2, 2009, 12:00 AM EDT) -- A federal court has refused to reverse its decision issued last month that Abercrombie & Fitch Trading Co. did not dilute a Levi Strauss & Co. trademark by using similar stitching on the back pockets of its jeans.

Judge Jeffrey S. White of the U.S. District Court for the Northern District of California on Monday denied Levi's motion for judgment as a matter of law, finding that Levi hadn't shown that the stitching on Abercrombie's Ruehl-brand jeans diluted Levi's so-called Arcuate trademark stitching.

Levi had argued...
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