Brand Battles: McDonald's Aims To Block 'McMansions' TM

Law360 (June 1, 2018, 8:03 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, McDonald’s picks a fight with a New York City architect over “McMansions,” a domain registry says an examiner’s rejection “sucks,” and Amazon asks Alexa to oppose an “Ecko” trademark.


McDonald’s found itself in a dispute this week over “McMansions.”

The pejorative term, coined in the 1980s for mass-produced mansions that skimp on aesthetics and building materials, is a reference to the restaurant chain — a fast-food version of a real luxury home.

Last summer, a New York City architect named Lee H. Skolnick applied to register...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!