Brand Battles: McDonald's Aims To Block 'McMansions' TM

Law360 (June 1, 2018, 8:03 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, McDonald’s picks a fight with a New York City architect over “McMansions,” a domain registry says an examiner’s rejection “sucks,” and Amazon asks Alexa to oppose an “Ecko” trademark.

McOpposition

McDonald’s found itself in a dispute this week over “McMansions.”

The pejorative term, coined in the 1980s for mass-produced mansions that skimp on aesthetics and building materials, is a reference to the restaurant chain — a fast-food version of a real luxury home.

Last summer, a New York City architect named Lee H. Skolnick applied to register...

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