Coca-Cola Loses 'Zero' Trademark Case At Fed. Circ.

By Bill Donahue (June 20, 2018, 2:07 PM EDT) -- The Federal Circuit ruled Wednesday that The Coca-Cola Co. might not be able to register its "Zero" brand as a trademark, ordering more proceedings on whether it's just a generic term for calorie-free soda.

The appeals court overturned a 2016 decision by the Trademark Trial and Appeal Board that the "Zero" brand name served as a source-designating trademark for Coca-Cola. (AP) Siding with the Dr Pepper Snapple Group in a case that's been litigated for more than a decade, the appeals court overturned a 2016 decision by the Trademark Trial and Appeal Board that the "Zero" brand name served as a source-designating...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Attached Documents

Related Sections

Case Information

Case Title

Subscribers Only

Case Number

Subscribers Only

Court

Subscribers Only

Nature of Suit

Subscribers Only

Judge

Subscribers Only

Date Filed

Subscribers Only

Law Firms

Companies

Government Agencies

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!