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Jewelry Wholesaler Can't Protect 'Artistry' Mark, 6th Circ. Says

Law360 (July 26, 2018, 6:20 PM EDT) -- Sterling Jewelers Inc. didn't infringe the unregistered trademark of jewelry wholesaler Artistry Ltd., a Sixth Circuit panel has ruled, saying a lack of contact with consumers and the use of a common word like "artistry" preclude infringement claims.

Artistry can't claim consumers would easily be confused between itself and Sterling Jewelers' "Artistry Diamond Collection," since Artistry doesn't directly sell its products to the public and its name is used generically in the industry, the three-judge panel said in a published opinion Tuesday.

"The word 'artistry,' like the word 'artisan,' is not an innovation when it comes to craft goods, craft food,...

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Attached Documents



Case Information

Case Title

Subscribers Only

Case Number

Subscribers Only


Appellate - 6th Circuit

Nature of Suit

3840 Property Rights: Trademark

Date Filed

October 30, 2017

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Government Agencies