'Ugg' Is Not Generic Trademark For Boots, Judge Says

By Bill Donahue (September 14, 2018, 5:17 PM EDT) -- An Illinois federal judge ruled Thursday that "ugg" is not a generic word for a kind of sheepskin boot, meaning the U.S. owner of the popular Uggs brand can sue a rival for using the name.

Siding with Deckers Outdoor Corp., U.S. District Judge Manish S. Shah ruled that occasional uses of the term generically was not enough to show that American footwear purchasers generally view it merely as a type of shoe.

"Based on Deckers's survey evidence and expert testimony — which revealed no generic uses of ugg in any dictionaries or databases and showed that 98% of consumers interviewed...

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