Groups Ask FTC To Probe Children's Apps Over Ad Practices

Law360 (October 30, 2018, 3:57 PM EDT) -- The Campaign for a Commercial-Free Childhood and Consumer Watchdog were among the nearly two dozen advocacy groups that urged the Federal Trade Commission on Tuesday to look into child-oriented apps that dupe kids into watching advertisements and encourage them to make in-app purchases.

A coalition of 22 consumer and public health groups requested that the FTC launch an investigation into the preschool app market in light of a recent University of Michigan study concluding that the industry is plagued by worrisome advertising practices, like marketing games as free when in-app purchases are required to keep playing and having characters press children...

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