Playtex Loses Bid For Injunction In Tampon Ad Spat

Law360, New York (July 15, 2009, 12:00 AM EDT) -- A flawed scientific test has sunk Playtex Products Inc.'s bid to enjoin rival Procter & Gamble Co.'s advertising during their unfair competition spat, a battle the presiding judge has called the “latest skirmish in the tampon advertising wars.”

Problems with a Playtex test of its tampons and conflicting data from P&G's own studies make it unlikely that Playtex will succeed in proving that P&G's advertising claims are “literally false,” Judge William H. Pauley III of the U.S. District Court for the Southern District of New York...
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