Martha Stewart Faces Trademark Battle Over "Everyday Living"

Law360, New York (March 15, 2004, 12:00 AM EST) -- Martha Steward Living Omnimedia has applied to trademark “Everyday Living” for a magazine, suggesting the company plans to rebrand itself in the wake of the conviction of the domestic diva.

However, Martha Stewart’s company may face a legal challenge to the proposed trademark, since an existing trademark application is on file for a magazine of the same title, according to AdAge magazine.

The company applied for the trademark with the U.S. Patent and Trademark Office on Jan. 23, shortly after Ms. Stewart’s trial began, according to...
To view the full article, register now.