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Expert Analysis

Manufacturers Can Curb Influencers' Fanciful Product Claims

By Derin Kiykioglu and Jill Berry (February 25, 2019, 3:09 PM EST) -- It's a typical marketing story: Not too long ago, manufacturers marketed coconut oil as a heat-tolerant alternative to other cooking oils. They further promoted it by noting that it was more sustainably harvested than palm oil, and could replace butter for people avoiding dairy....

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