Amazon Gives Brands Policing Power In Anti-Counterfeit Fight

Law360 (February 28, 2019, 10:26 PM EST) -- Amazon announced Thursday that it will give certain companies the power to directly remove suspected counterfeits from the website as part of a new initiative aimed at curbing the sale of fake goods, an issue that has repeatedly landed the online retailer in legal hot water.

The initiative, dubbed "Project Zero," will allow approved companies to remove suspected fakes without going through an Amazon gatekeeper, the Seattle-based tech behemoth said in a blog post. Additionally, the information gathered during those takedowns will feed into an automated system intended to root out counterfeit goods, Amazon said.

The system scans the site for...

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