Advertisers Should Heed FTC Stats On NAD Referrals

By Alexander Goldman (March 18, 2019, 4:17 PM EDT) -- Brands have been challenging the truthfulness of competing advertising campaigns for nearly 50 years at the Better Business Bureau's National Advertising Division, a voluntary self-regulatory system put in place by the advertising industry to increase consumer trust in advertising. The NAD holds advertising to consistent standards for truth and accuracy and provides meaningful protection to consumers while leveling the playing field for brands.

A high percentage of advertisers, large and small, participate in the voluntary process and comply with the NAD's recommendations, showing strong support for advertising self-regulation. Every year, however, a handful of advertisers choose not to participate or decline to...

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