Lego Bids To Reverse E.U. Trademark Ruling

Law360, New York (October 9, 2006, 12:00 AM EDT) -- Still hoping for a favorable decision, Danish toy maker Lego System AS has appealed to the European Union’s second highest court in its ongoing battle to win trademark protection for its popular snap-together block design.

Lego has taken its case to the European Court of First Instance in Luxembourg, seeking to overturn an earlier E.U. office ruling that the shape of the bricks did not qualify for trademark protection.

In a stinging defeat for the toy maker, the agency threw out its three-dimensional trademark registration in...
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