We use cookies on this site to enable your digital experience. By continuing to use this site, you are agreeing to our cookie policy. close

1-800-Contacts Sues Another Rival Over Pop-Up Ads

Law360 (March 19, 2004, 12:00 AM EST) -- Firing another legal volley in its assault on a controversial form of online advertising, contact lens retailer 1-800-Contacts has sued a competitor that bought advertisements designed to pop up when consumers visit its website.

The lawsuit, filed in the U.S. District Court for the District of Utah, accuses rival Coastal Contacts of trademark infringement, unfair competition, trademark dilution, copyright infringement, unfair trade practices and other related claims.

The action follows a judge’s grant of preliminary injunction against another competitor, Vision Direct, over the same technology....
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.