Amazon Must Face Williams-Sonoma TM Suit Over Site Layout

By Dave Simpson (May 3, 2019, 7:30 PM EDT) -- A California federal judge found in a "close call" Thursday that it's plausible Amazon's webpage layout could confuse shoppers into thinking they're buying authorized Williams-Sonoma products rather than secondhand goods, keeping alive Williams-Sonoma's service mark and trademark infringement suit against the retail behemoth.

U.S. Magistrate Judge Elizabeth D. Laporte nixed a bid from Amazon.com Inc. to dismiss claims that it is violating state and federal trademark statutes by trading on Williams-Sonoma's goodwill, confusing consumers and diluting the home goods retailer's value by the way it is selling Williams-Sonoma products on Amazon.com. 

The judge named numerous ways in which a customer might get...

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