Law360 (May 15, 2019, 3:20 PM EDT) -- Twenty-eight law firms stand out from the rest when it comes to maintaining a positive and well-recognized brand among general counsel and other decision makers inside corporate legal departments, according to a report released Wednesday.
The law firms that made it onto BTI Consulting Group’s 2019 list of “brand elite” were name-dropped by clients more than any other industry players. Clients provided unprompted responses to the consulting firm about which law firms they believe meet a number of different criteria making up a strong brand.
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