Zumba Slams JC Penney's 'From A To Zumba' Ads In TM Suit

Law360 (August 14, 2019, 10:44 PM EDT) -- J.C. Penney Corp. Inc. has been marketing athletic apparel using the slogan "From A To Zumba," complete with an "identical reproduction of the Zumba trademark," without the popular fitness company's permission, according to a suit filed in Florida federal court Wednesday.

J.C. Penney has been selling fitness apparel using the slogan "From A to Zumba" without permission from Zumba, the popular fitness program said in a suit filed Wednesday. The advertising campaign is likely to mislead consumers into believing the department store chain's products are in some manner associated with Zumba, the 18-page complaint said. Therefore, the ads infringe and dilute Zumba's...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!