Law360 (January 28, 2020, 6:25 PM EST) -- Customer experience technology company ActiveCampaign said Tuesday it raised $100 million in a Series B funding round led by investor Susquehanna Growth Equity, with guidance from Barnes & Thornburg LLP.
The Chicago-based company said the funds would go toward product innovation and international expansion, among other business areas. ActiveCampaign's platform is geared toward helping businesses automate many of their customer experience functions, such as email marketing, messaging, personalization and site tracking.
"Customer experience makes or breaks a business, and we're proud to be the critical piece that helps growing companies find success through [customer experience automation] as they scale," founder Jason VandeBoom...
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