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Expert Analysis

Online Ad Lessons From FTC Lending Marketplace Settlement

By Nathan Viebrock (June 1, 2020, 5:44 PM EDT) -- On May 26, the Federal Trade Commission finalized a settlement with the financial services marketing website, LendEDU, over certain deceptive marketing practices. According to the FTC, LendEDU misled consumers by presenting product information and rankings as objective, when placements and rankings were influenced by how much participating companies were paying LendEDU....

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