Hard Seltzer Trademark Battle Kicks Off At 5th Circ.

By Bill Donahue (June 11, 2020, 5:40 PM EDT) -- A small beverage company that makes a "Brizzy" hard seltzer is asking the Fifth Circuit to ban beer giant Molson Coors Beverage Co. from selling its competing "Vizzy" brand, calling it "textbook trademark infringement."

In a brief filed Wednesday, Future Proof Brands LLC asked the appeals court to overturn a March ruling that refused to grant the company a preliminary injunction that would force Molson to halt the launch of Vizzy.

The lower court judge reasoned that both names were based on the common descriptive term "fizzy," but Future Proof told the Fifth Circuit that the ruling contained a slew of...

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