Brand Battles: Allergan Raises Eyebrow Over Botox TM

Law360 (July 17, 2020, 5:54 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Allergan Inc. is asking to block an application for a "NoBotox" anti-aging cream, arguing that people may confuse it with its Botox treatment — plus five other new TTAB cases you need to know.

Botox Finds a Major Wrinkle

Allergan, which owns the Botox franchise, went to the board this week to stop a small skincare company from registering "NoBotox" as a trademark for a potential anti-aging facial cream.

The drugmaker warned that the application — filed by Atlanta-based Age Advantage Brands LLC in November — would...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!