TTAB Says .Sucks Domain Isn't A Trademark

Law360 (October 30, 2020, 6:20 PM EDT) -- The company behind ".Sucks" websites cannot register the term as a trademark, the Trademark Trial and Appeal Board said in a precedential ruling Thursday, because consumers view the name merely as a style of web address.

The board ruled that the so-called generic top-level domain, or gTLD — which can be appended to any other term to form an address, like lawyers.sucks — did not function as a trademark for selling those addresses.

"We find that .Sucks, as used by applicant and applied for in standard characters, will not be perceived as a source identifier," Judge Thomas W. Wellington wrote. "Rather, the...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Beta
Ask a question!