LG Loses EU Appeal Over K7 Smartphone Trademark

By Christopher Crosby (November 18, 2020, 3:34 PM GMT) -- A European court has refused an appeal by LG that sought trademark protection for the name of one of its cellphones, concluding on Wednesday that it was too similar to computer programs developed by a software consultancy and would be likely to confuse consumers.

The request by LG Electronics Inc. to protect its "K7" smartphone was in breach of an earlier trademark registered with Europe's intellectual property agency, the European Union's General Court said.

The Luxembourg-based court upheld a decision by the European Union's Intellectual Property Office that the name was identical to the "k7" name trademarked by Miłosz Staszewski, a software...

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