False Advertising Claims Proceed Against Priceline

Law360, New York (November 24, 2009, 3:17 PM EST) -- A federal judge has left largely intact a suit filed by Expedia Inc. and subsidiary Hotels.com LP accusing rival Priceline.com Inc. of unfair competition and false advertising, trimming one common-law claim but allowing the remaining claims against the discount travel site to go forward.

U.S. District Judge Robert S. Lasnik of the Western District of Washington on Monday dismissed Priceline's attempt to stay the legal proceedings pending an administrative decision from a commercial advertising regulatory agency. He also stayed the defendant's bid to scrap the suit's...
To view the full article, register now.