Cider Maker Sued For £1.4M After Ending Jockey Club Tie-In
Law360, London (April 27, 2021, 3:58 PM BST) -- The U.K's largest commercial horse racing organization has sued cider maker Bulmers Ltd., seeking at least £1.4 million ($2 million) after the beverage giant backed out of a sponsorship deal.
Jockey Club Racecourses Ltd. — which runs 15 racecourses in Britain — has accused Ireland-based Bulmers in a High Court claim of defaulting on a series of sponsorship and hospitality fees after wrongly claiming it could pull the plug on a branding partnership. The four-year agreement was supposed to run until 2022, according to the lawsuit.
The brand, which is known as Magners outside Ireland, was unveiled as the exclusive sponsor of...
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