Altria Tells FTC Judge Juul Deal Not Meant To Cut Competition

Law360 (June 2, 2021, 9:35 PM EDT) -- In the kickoff of an administrative trial on antitrust claims, tobacco giant Altria Group Inc. told a Federal Trade Commission judge Wednesday that it bought a $12.8 billion stake in electronic cigarette company Juul Labs Inc. because its own smoking alternatives were unsuccessful and not to avoid competition.

Representing Altria, Beth A. Wilkinson of Wilkinson Stekloff LLP told FTC Chief Administrative Law Judge D. Michael Chappell that while Altria and JLI once fought fiercely in the market for electronic vaporizers, "JLI won the battle and Altria lost."

The FTC's enforcement action alleges that Altria's acquisition of a 35% stake in JLI was...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!