Compliance Tips For Marketing Health Benefits In Alcohol

By Stefanie Fogel, Jae Kim and Kelsey Tavares (October 15, 2021, 6:23 PM EDT) -- Health-conscious consumerism is a growing trend, particularly among consumers who are increasingly prioritizing health-promoting diet and lifestyle choices. This focus on health and well-being has had ripple effects across the food and beverage industry, and alcohol is no exception.

Some alcohol brands appear to be following this trend and meeting consumer demand by selling alcohol products with claims around certain health benefits, which suggest that these products may be comparatively healthier than traditional alternatives.

Among recent examples are vitamin-fortified hard seltzers and nonalcoholic malt beverages, and even alcohol products with naturally occurring vitamins and minerals.

As companies craft their marketing strategies...

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