The Growing Value Of Product Designs

Law360, New York (November 30, 2006, 12:00 AM EST) -- I. Introduction

Visualize a small, white rectangular plastic shell with rounded corners, an LCD panel in the upper middle of the rectangular shell, and a big circle in the lower middle of the rectangular shell. On the opposite side is a silver mirror finish. Sound familiar? If you did not think of an iPod, chances are that you are part of a dwindling minority of the population not familiar with the explosion of the digital music era. Apple was successful in creating and marketing a brand...
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