GCs Want Advice, Not News Releases, From Outside Counsel

By Kevin Penton (October 25, 2021, 3:43 PM EDT) -- Law firms looking to catch the attention of general counsel should focus more on offering topical webinars and less on blanketing them with news releases, according to a recent survey by data provider Leopard Solutions.

General counsel appreciate when outside counsel look to deliver valuable and meaningful content that they could use in their work, compared to news releases sent via email, according to the survey results that Leopard Solutions released on Friday.

"Looking for opportunities to add value to your client and potential client relationships could differentiate firms from others," said Laura Leopard, Leopard Solutions' founder and CEO, in a...

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