Off-Label Marketing Ripe For Enforcement In 2010

Law360, New York (February 5, 2010, 6:52 PM EST) -- Last year saw blockbuster settlements in off-label marketing cases, including the two largest such payments ever. And with the Obama administration's commitment to strong enforcement of consumer protection laws showing no signs of letting up, attorneys are predicting 2010 will bring even more legal activity and large penalties in the area of off-label marketing.

The government made headlines in January 2009 when it announced what at the time was the largest off-label marketing settlement ever, a $1.4 billion deal with Eli Lilly & Co. over its...
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